David Álvaro
His professional career has been deeply connected to political and corporate communication, along with academic teaching. Throughout his career, he has worked as a speechwriter for various political leaders, contributing his expertise in crafting strategic and persuasive discourse. He has also served as an advisor in numerous electoral campaigns both in Spain and abroad, notably participating in the campaigns that led Mariano Rajoy to the presidency of the Spanish government in November 2011, as well as in the general elections of December 2015, and 2016. His experience extends to the general elections held in 2019, as well as municipal, regional, and European elections, collaborating across various levels of public administration.
He holds a degree in Political Science from the Complutense University of Madrid, with a specialization in Public Administration. His academic background is further enriched by an Executive MBA and a Master’s Degree in Political and Corporate Communication. His interest in economic and financial analysis led him to complete various financial and economic studies.
In parallel, he has developed a solid academic career, teaching in different universities on subjects such as political science, communication, and marketing, where he shares his practical experience and insights into the contemporary political and economic landscape. He is also an active member of the board of directors of APRI, the Association of Institutional Relations Professionals, where he contributes to strengthening relationships between the public and private sectors.
In the field of publishing, he has shared his knowledge and reflections through several books. He is the author of The Podemos Method: Marxist Marketing for Non-Marxist Parties (2015), a work analyzing the communication strategies of the political party; Catalonia: The Construction of a Narrative (2019), which explores the political discourse surrounding the Catalan independence movement; and Lobbying in a Positive Light (2021), where he examines the importance of institutional relations in a moder democracy.
